Brands are increasingly looking at experiential marketing as an exciting and creative way to achieve cut-through. Instead of relying on product visibility on store shelves and social media marketing, brands are stepping into live environments, creating unique experiences that audiences can engage with, share, and remember. Experiential events create the kind of shareability and talkability that turns a moment into a movement, sparking conversations both online and offline. Consumers are building connections online and extending them in real life. They want something worth sharing, something that makes them want to gather their friends together and post about it online.

At our events, we offer a range of brand activation opportunities that allow brands to become part of the experience. Whether it’s headline partnerships, naming rights, or exclusive ticket giveaways for VIP clients, we make sure brands can connect in meaningful ways. Experiential marketing helps communicate a brand’s values, offer personalised experiences, and boost social engagement. It’s about making people feel like they’re part of something bigger—whether they’re there in person or engaging online afterwards.

Fane Australia creates immersive opportunities for brands to be part of the audience’s experience. Think about bringing your brand to life during a major artist tour, with your message on on-stage screens before, during, and after a performance. Or delighting the audience with a venue activation, complemented by product gifting on each audience seat on arrival. By connecting your brand’s story to the themes of the event, your brand message becomes much more than an ad—it becomes an essential part of the show.